LORAC PRO Precision Liquid Eyeliner

From the manufacturer Forever PRO, Hollywood beauty legend and PRO makeup artist Carol Shaw was inspired to develop LORAC after watching her celebrity clients suffer from skin irritation and breakouts on set. Known for effortless, red carpet style and skin-friendly ingredients, LORAC quickly became a favorite indie beauty brand of PRO artists and A-list celebrities alike.

The professional formulas she created were infused with gentle and soothing ingredients that provided professional performance, without sacrificing healthy skin. More than two decades later, LORAC continues to develop the highest quality, pigment-packed formulas and wearable shades with the mindset of what a professional artist needs to create flawless looks.

Our team of PRO artists provide the tools and on-trend techniques so everyone can create beautiful looks just like a PRO. LORAC's commitment to creating professional-quality products that are also gentle and skin-friendly has made it a beloved brand among beauty enthusiasts and industry insiders alike.

The brand's origins can be traced back to Carol Shaw's desire to address the skin concerns of her celebrity clients, who were frequently experiencing irritation and breakouts due to the demands of their work. By formulating products with nourishing, soothing ingredients, Shaw was able to provide her clients with the high-performance makeup they needed while also protecting their skin.

This focus on both professional-level results and skin health has been a hallmark of LORAC ever since. The brand's extensive range of eyeshadows, foundations, and other cosmetics are renowned for their exceptional pigmentation, blendability, and long-lasting wear, all while being gentle and non-irritating.

LORAC's popularity has only grown over the years, as more and more people discover the transformative power of its products. From red carpet events to everyday makeup routines, LORAC's formulas have become a staple in the kits of professional makeup artists and beauty enthusiasts alike.

The brand's commitment to innovation and quality has also earned it a loyal following among A-list celebrities, who have long turned to LORAC for their red carpet glam. This endorsement from some of the world's most influential style icons has only further solidified LORAC's reputation as a premier beauty brand.

As LORAC continues to evolve and expand its offerings, the brand remains true to its original mission of providing professional-grade makeup that is also gentle and skin-friendly. With its focus on high-performance, wearable products and its dedication to the needs of both artists and everyday users, LORAC has cemented its place as a leader in the ever-changing world of beauty.

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